Rewind Series 5 Episode 23 – Drive Alive in 85

Proudly presented by McDonald Jones

In our early years, the motoring enthusiasts in our crew loved getting amongst the action… capturing racing legends Jack Brabham and Jackie Stewart

Jim Sullivan, a keen racer and rally driver, soon joined NBN News becoming our authority on the latest vehicles and, crucially, motor safety. He produced NBN’s community service program: “Drive Alive in ’85.”

The aim…to improve driver behavior, and save lives..

It was effective too, helping reduce the road toll by 32 percent

It’s 40 years since NBN’s iconic ‘Drive Alive in 85’ road safety campaign

And as we look further back to our early years, these 1960’s scenes remind us to take care on the roads, so we can all arrive alive for the holidays